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Charlamagne Tha God is scaling his media empire.
The radio host, podcast executive, and entrepreneur has signed a five-year, $200 million deal with iHeartMedia.
According to a news release, the agreement keeps Charlamagne on “The Breakfast Club,” the long-running morning show syndicated across more than 100 iHeartMedia stations, while significantly expanding The Black Effect podcast network — his joint venture with iHeartMedia. The deal places him in the company of creators like Joe Rogan.
According to Forbes, the 47-year-old’s vision is to make the network “the BET of podcasting,” a platform designed to develop, distribute, and monetize Black-led audio content at scale.
Launched in 2020, The Black Effect network has rapidly expanded. Per Deadline, it now includes more than 60 shows and generates approximately 11 million monthly views. “The Breakfast Club” remains the network’s flagship programming, with its podcast replay surpassing 1 billion downloads earlier this year, notes the outlet.
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